This Is The Year You Build Your Personal Brand

Tony Elumelu, Don Jazzy, Cristiano Ronaldo, Dwayne Johnson, Rihanna, Oprah. What do they all have in common? They've built powerful personal brands that resonate with millions worldwide. Not only have they built POWERFUL personal brands, but they have also built PROFITABLE personal brands.

This year, it's your turn.

Addressing Your Hesitations

You’re probably thinking, "Can I really build a brand like them?" or "Do I even have something worth sharing?" or “Do I have to?”. My response? “Yes, Yes and Yes”. Do you have to be like any of the names mentioned above? No! But if you’re interested in progressing in your career and/or business, then you must learn to be intentional about your personal reputation and story — that’s what a Personal Brand is. You have unique experiences, insights, and value to offer. The only thing standing in your way is the leap from hesitation to action.

Your Story Is Your Power

Every great personal brand is anchored in a compelling story. But what exactly is a 'story'? It's not just a narrative of events; it's your journey, your struggles, your victories — the human experience that connects you with others. People don't just consume facts; they are drawn to stories that evoke emotions, offer inspiration, and provide relatable experiences.

Five Types of Stories to Share

1. Your Origin Story: Share how you got to where you are today. This builds relatability and trust.

2. Overcoming Challenges: Talk about the obstacles you've faced and how you overcame them. This showcases resilience and determination.

3. Moments of Revelation: Share the moments that changed your perspective or approach. These are powerful and inspiring.

4. Success Stories: Don't shy away from sharing your achievements. They serve as proof of your expertise and potential.

5. Day-to-Day Experiences: The mundane can sometimes be the most relatable. Share your daily life, work routines, and personal insights.

Show Your Work

Your work speaks volumes. Showcase what you've done or what you can do. This isn’t about showing off; it’s about showcasing your skills, your approach, and your ability to deliver results. Whether it's a successful project, a creative piece, or a challenging task you navigated, let your work do the talking.

The Goal: Awareness and Authority

This year, the aim is to build awareness and establish yourself as an authority in your field. It's about making sure when someone thinks about your area of expertise, your name comes to mind.

I just published a video version of this on my YouTube:

The 90-Day Challenge

If you're looking to grow your career or business, commit to actively building your personal brand for the next 90 days. Share your stories, showcase your work, and engage with your audience. The transformation in these three months can be astounding.

Join The LAB

And if you're not keen on doing this alone or crave the support of a community, join me in The LAB. It's where you can grow your brand alongside like-minded individuals guided by proven strategies and support.

2024 is your canvas, and your personal brand is the masterpiece you will create. Let's make this year the year you step into the spotlight and show the world what you're truly capable of.

Join the LAB here.